Wholesalers & distributors
You already have the stock, supplier relationships and buying power. Going direct can open a higher-margin route to the consumer, but it also creates work your B2B operation was never designed to absorb. We run the direct-to-consumer channel beside your wholesale business, so you can test retail without rebuilding the company around it.
Why this fits a wholesale business
A wholesaler or distributor does not start ecommerce from zero. You already know the products, the suppliers, the buying cycles and the numbers behind each line. That existing inventory advantage matters. The challenge is turning selected stock into a consumer channel without making your wholesale team run a second kind of business.
Channel design
A B2B to B2C move does not mean putting every trade line online and hoping the margin works. We build the consumer channel around the wholesale operation you already have, with clear rules for range, pricing, fulfilment and support. The aim is to capture margin uplift from going direct without creating avoidable channel conflict.
Where we work
If you are deciding how to sell wholesale products online, the platform matters as much as the product. We currently scope TikTok Shop, eBay and Etsy, and adapt the listings, media, pricing logic and operating process to each marketplace. An online store for wholesale business expansion should fit the buyer and the economics of the sale, not force the same setup everywhere.
Visibility
The direct channel should be judged the same way you judge the rest of the business. We report on store performance, order flow, account health, support activity and margin at the cadence agreed in your plan, so the wholesale to ecommerce transition never becomes a black box.
See what sold, what stalled, where contribution changed and what the team is doing next.
We watch fulfilment, response times, cancellations, returns and policy issues that can affect marketplace standing.
Questions go to the people working on your store, so you get context without chasing a generic support queue.
Retail channel snapshot
Orders
1,720
+11.6%
Fulfilment rate
98.6%
+1.2%
Return rate
2.1%
-0.7pt
Account health
Good
Stable
Illustrative figures — not a projection of your store.
What you receive
If you are working out how to sell wholesale products online without hiring a retail department, this is the operating layer behind the store. The scope covers the work that usually becomes a collection of separate jobs, while ownership and commercial decisions stay with you.
The storefront, branding and marketplace account are registered to your business and stay under your ownership. Nothing is held in ours.
IncludedWe assess buyer fit, category demand and contribution so the launch starts with products that have a credible route to margin.
IncludedTitles, descriptions, images, variants and required fields are prepared to each platform’s rules and kept current when requirements change.
IncludedPricing checks, stock confirmation, onboarding where needed and order hand-off are managed so delays are identified before they reach the buyer.
IncludedOrders are followed through to confirmed dispatch, while buyer questions and consumer issues are handled in your store’s voice inside marketplace response windows.
IncludedYou see what moved, what needs attention, how the account is performing and what happened to margin.
IncludedQuestions
It can, which is why channel conflict management is handled during scoping. We look at which lines go direct, the brand used, retail pricing and your existing trade relationships. The commercial decision stays with you.
Usually, and it is often the strongest starting point. The existing inventory advantage gives you a practical head start, but each SKU still needs to hold its margin after marketplace fees, single-unit shipping and consumer returns are counted.
Only if you want it to. Single-unit fulfilment can sit with your warehouse, a supplier or a fulfilment channel. We agree the route before launch so a pallet-based distribution operation is not forced into an unplanned retail workflow.
You do. The marketplace account, storefront, branding and customer relationships are registered in your name and stay with you. We operate through each platform’s permission system, and you can revoke our access at any time.
We currently scope TikTok Shop, eBay and Etsy. The right mix depends on the products, margin and buyer behaviour, and we agree that scope with you before launch rather than copying the same store across every marketplace.
We set out the scope and cost on the consultation call so you can ask questions while we are together. Nothing is signed on the call, and we do not promise an income level, launch date or sales result.
The next step
We can map out which products make sense for direct-to-consumer sale, where fulfilment should sit, how trade relationships are protected and what the margin looks like after consumer selling costs. You keep control of the business. We handle the operating work inside the agreed scope.
We will explain what we would manage, what we would need from your team and whether the service fits the way your wholesale operation already works. There is no pressure to decide on the call.