Account health & optimisation
Protect the account, then improve the store in that order
We monitor the signals marketplaces use to evaluate sellers, act on them before they become restrictions, and work on the parts of the store that affect sales and efficiency.
- Signals watched continuously
- Acted on, not just reported
- Reported at your cadence

How we work with you
How the store is kept healthy
Five stages, in order. Protecting the account comes before improving the numbers, because a suspended store improves nothing.
Where the account stands
We start with the metrics your marketplace actually judges you on — late dispatch, cancellations, defect rate, response times, policy warnings — and how close each sits to the threshold that triggers a restriction. Owners are often nearer a limit than they realise.
Discuss your store
What good looks like here
The thresholds to stay clear of, the metrics worth improving rather than merely surviving, and which parts of the store — conversion, listings, pricing, navigation, offers, workflows — are the priority for the period ahead.
Discuss your store
Monitoring set up
The signals are checked continuously rather than looked at when something goes wrong, with the alerting and the escalation path set so a warning reaches the team on the day it appears, not at the next review.
Discuss your store
Run and acted on
When a metric moves the wrong way the response is action — a supplier chased, a listing corrected, an offer pulled, a policy issue answered. Optimisation work runs alongside on whatever is holding sales or efficiency back.
Discuss your store
Reported and re-prioritised
What changed, what was done and what it did, at the cadence in your plan. Priorities for the next period are set from that rather than from a fixed list decided months earlier.
Discuss your store
Health first, then growth
Marketplaces score you constantly. Most sellers only find out late.
Fulfilment, response times, cancellations, returns and policy issues are all being measured. We watch them, act on them early, and spend what is left on the parts of the store that affect sales and efficiency.
- Watched continuously The signals each marketplace uses to judge sellers, checked as a matter of routine.
- Acted on early A metric drifting toward a threshold is a task, not a line in next month’s report.
- Improved where it pays Conversion, listings, pricing, navigation, offers and workflows — in priority order.
- Reported plainly What changed, what was done and what it did — not a dashboard you have to interpret.
Where we work
Built for the platforms customers already use
The work is adapted to each marketplace — its listing format, media rules, fee structure and the way people there actually browse and buy. The same service is applied differently on each one rather than copied across all three.

What this covers
The work that keeps a store healthy, selling and moving forward
Account health and store optimisation affect each other. A late-dispatch issue may begin with a supplier, while cancellations may come from inaccurate stock. Weak conversion may be linked to pricing, photography, listing structure or unclear delivery expectations. The service therefore covers the account, the storefront and the workflows connecting them.
We monitor the seller metrics and marketplace signals that affect the store’s standing. This includes current performance, movement toward relevant thresholds and changes in the Account Health Rating where that measure applies. The figures are reviewed in context because a single metric may be connected to stock accuracy, dispatch performance or customer service. When a risk appears, we identify the likely operational cause and the action required rather than reporting the number without a practical response.
Marketplace warnings, policy notices and policy compliance issues are tracked and reviewed as they appear. We check what the platform is requesting, which listings or activities are affected and what evidence may be needed. The relevant remediation or response process is then followed within the available deadline. We also record recurring policy issues so the underlying workflow can be corrected, reducing the chance that the same problem returns through another product, supplier or member of the team.
We review where customers arrive, which products receive attention and where buyers leave without completing a purchase. The analysis considers traffic quality, product content, pricing, delivery expectations, trust signals and the steps between product discovery and checkout. When there is enough traffic to support a fair comparison, a focused A/B testing plan may be used. Changes are tested around a clear question so the result can guide the next decision instead of creating more guesswork.
Listing and pricing work focuses on the information buyers use to make a decision. We review titles, descriptions, specifications, imagery, prices and delivery expectations for accuracy and clarity. Where a listing receives traffic but does not convert, we look for gaps between the customer’s search, the offer shown and the final cost or delivery promise. Updates are prioritised according to performance and commercial importance, rather than rewriting the whole catalogue without a clear reason.
We check whether customers can understand the store, find suitable products and respond to offers without unnecessary friction. This includes menus, collections, category structure, filters, promotional panels and the way discounts or bundles are explained. A strong offer can still underperform if buyers cannot find it or do not understand the terms. We therefore review the path around the offer as well as the offer itself, making practical changes where customers are likely to hesitate or leave.
Workflow efficiency looks at the operational steps behind the storefront. We identify repeated work, unclear hand-offs, unnecessary approvals and delays that affect customers or marketplace performance. The review may involve order processing, supplier communication, stock updates, listing changes or support cases. Each improvement is tied to a real problem, such as late dispatch or inconsistent information. The aim is to make responsibility clearer and reduce the number of avoidable issues created by the process itself.
Why choose us
Why run account health with Diverse Commerce?
We are not a contractor you brief and chase. The team doing this work is the team running the rest of your store, which changes what gets decided and how fast it moves.
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Commercial thinking from the beginning
Every decision is made against what it does to sales, cost or customer trust. Work that only looks like progress does not survive review.
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One team, not a stack of vendors
This sits inside the same managed operation that handles the rest of your store, so nothing falls between two suppliers blaming each other.
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Marketplace-aware from the start
Every marketplace has its own rules, formats and tolerances. We work to those rather than doing it generically and adapting later.
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Built for your ownership
The store, the accounts, the data and the customer relationships are yours throughout. Ownership never transfers to us.
Who we build for
Built for different ambitions, audiences and industries
The service is the same. What it is pointed at is not — the category, the products and the priorities are decided around the person the store belongs to.
What you receive
What you get from the ongoing work
Monitoring, action and reporting you can actually read.
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Account health baseline
Where every judged metric sits and how close it is to a threshold, read in context rather than one dashboard at a time. A single figure is often connected to stock accuracy, dispatch performance or support, and the baseline shows which.
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Monitoring and alerting
The signals watched and the escalation path when one moves, so a metric drifting toward a limit reaches somebody the week it moves rather than at the next review. Crossing a threshold costs visibility or selling privileges.
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Policy issue log
Warnings received, what was done and how it was resolved, with the deadline each one carried. Recurring issues are recorded against the workflow behind them, so the same problem does not return through another product or supplier.
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Optimisation backlog
What is being worked on, in priority order, and why — judged on the difference a change would make against the effort it takes. What is not being done this period is named too, so the list stays honest rather than aspirational.
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Performance reporting
What changed, what was done and what it did, at your cadence. Short enough to read in full and specific enough to disagree with, because a report nobody acts on is just an expensive record of a decline.
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Priorities for next period
Set from what the last period showed rather than a fixed list agreed months ago. A change that did not do what it was meant to is revised or reversed, and the reasoning is recorded either way.
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Questions
Before you hand over the account
Short answers to what owners ask most about this part of the service.
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No. We monitor the signals marketplaces use, act on them early and follow platform requirements, but the final decision always rests with the marketplace. No results are guaranteed.
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The metrics a marketplace uses to evaluate sellers — typically late dispatch, cancellations, order defect rate, response times, return rates and policy compliance. Each platform names and weights them differently, which is why they are monitored per platform.
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Access is granted by you through each platform’s own permission system, scoped to what the work requires, and can be revoked by you at any time.
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Work on the parts of the store that affect sales and efficiency: conversion, listings, pricing, navigation, offers and internal workflows. What gets worked on is agreed with you rather than chosen for us by whatever broke most recently.
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At the cadence agreed in your plan. What suits a store depends on its volume and how quickly its category moves, so it is set on the call rather than quoted here.
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We work the appeal or remediation process the platform provides and address whatever caused it. Outcomes there are the marketplace’s decision, not something anyone can promise.
The next step
Know where your account stands before it is a problem
Let us watch the signals, act on them and keep improving the store while you stay focused on ownership and opportunity.
No pressure. We will explain what we would do, what we need from you, and whether the service is a suitable fit.